Digiday

How we’re helping retailers in a time of consumer uncertainty

2 jours 15 heures ago

Retailers and brands face complicated times.  Non-essential spending since the onset of Covid-19 is declining across different categories. Companies such as Nissan have seen a 43 percent drop in sales, and Coca-Cola recently watched a 25 percent slump in volume as bars, restaurants and other soda-friendly venues closed for the quarantine. Even DTC brands, poised […]

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Digiday Media

‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting

3 jours 15 heures ago

The latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content they appear next to, but as they work to figure out how they can better support Black creators and Black-owned businesses following the Black Lives Matter (BLM) protests.

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Kristina Monllos

As Facebook boycott continues, here’s a look at what major marketers were spending on Facebook and Instagram

4 jours 15 heures ago

To get a sense of how much advertisers are pulling back from Facebook, Digiday reached out to ad-tracking firm Pathmatics. The company provided estimates for how much advertisers spent on the platform during July 2019 as well as from July 2019 to 2020.

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Kristina Monllos

Patagonia: Boycotting Facebook ads will lead to an ‘even more thoughtful approach’ to its ad buying

4 jours 15 heures ago

Patagonia has pulled all paid ads from Facebook and Instagram until at least the end of July. The boycott will extend if the advertiser has seen three specific changes to how the social network handles hate speech.

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Seb Joseph

‘Significant growth’: Bloomberg Media Group CEO Justin Smith on the accelerated shift to subscriptions

5 jours 15 heures ago

Bloomberg Media Group CEO Justin Smith doesn't see the advertising business collapsing due to the pandemic. "We've historically been an advertising-led business media company," Smith said at the Digiday Publishing Summit. But his outlook for future revenue lies in subscriptions and live events.

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Pierre Bienaimé

Four ways to adapt to the changing publisher ecosystem in 2020

5 jours 18 heures ago

By Neal Sinno, general manager Americas at GeoEdge For marketers, 2020 started out with so much promise — but this changed rapidly as the industry faced a global epidemic head-on. Not only did our own daily routines come to a screeching halt, for many of us our professional lives did as well. Almost as quickly […]

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GeoEdge

Digiday Research: Over a third of agency employees report pay cuts, 25% report layoffs

6 jours 15 heures ago

The twin crises of the coronavirus and the ensuing economic effects have left most companies struggling to keep costs down as revenue dries up -- or at least slows down. We asked companies across media, marketing and retail about its effects on employees in a new Digiday research survey.

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Shareen Pathak

It’s reach or niche for media buyers considering placing client dollars with publishers’ video studios

1 semaine 2 jours ago

According to media buyers, the appeal of publishers' video offerings is not the size of the publishers' audience, but from the brand loyalty that their audiences have and the ability to be nimble and flexible.

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Kayleigh Barber
Vérifié
1 heure 11 minutes ago
Digital Content, Digital Advertising, Digital Marketing
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